Sponsorship is definitely not about placing your corporate logo on a race car and watching the driver enjoy himself at your expense.
Sponsorship is a partnership – today’s motorsport is a business funded by business.
Both parties must enjoy a return on investment. Opportunities to broaden your competitive advantage by increasing your creditability, enhancing image and company prestige exist.
Business brands on a race car are the visual passes to more powerful business platforms: Whilst corporate identity and brand exposure only play a part in the partnership success, there are other opportunities including: corporate hospitality, corporate experience days and going behind the scenes it the race pits.
In addition Aaron is available to support sponsors at exhibitions, seminars and to provide drive days in his race car at circuits including: Silverstone, Brands Hatch and Donington. The 2013 race car will be available for sponsors to display at marketing and sales events throughout the season.
Updates for your website will be provided on a race by race basis with news and race reports provided to yourselves within 24 hrs. Race photos and videos will also be available.
Sponsors could use access to race weekends as an incentive for new/existing customers, potential corporate partners and will provide a full day out for the families of the prospective customers. Hospitality suites can be rented for as little as £350. Entertaining guests at races will provide you with a full day to demonstrate your products/services, whilst enjoying the racing that is taking place on the track. Additionally, the partnership can be used as an incentive to reward members of staff.
As well as providing hospitality for your guests, you will also be able to come into the pits. This will provide the opportunity to be able to show your guests around the car, converse with Aaron about how the races are going and for him to speak about your company products.
Aaron has set up specialist Facebook, Twitter and Youtube accounts for his racing. With an increasing number of fans, this is another medium that can be used to promote your brand.